BBA (Bachelor of Business Administration) (Honors / Research)

The Bachelor of Business Administration (BBA) program is a comprehensive three-year full-time undergraduate course designed to equip students with a solid foundation in various aspects of business management. This program covers a wide range of subjects, including finance, marketing, human resources, operations management, and entrepreneurship, providing students with a holistic understanding of the business world. The curriculum is structured to develop critical thinking, problem-solving, and decision-making skills, which are essential for success in today's dynamic business environment.
Upon completion of the BBA program, graduates find themselves well-positioned for diverse career opportunities across multiple sectors. The knowledge and skills acquired during the course make them attractive candidates for roles in sales, marketing, finance, education, and government organizations, among others. Additionally, the BBA serves as an excellent stepping stone for those interested in pursuing advanced studies in management. Graduates can opt for postgraduate programs such as Master of Business Administration (MBA), Master of Management Studies (MMS), Post Graduate Diploma in Business Management (PGDBM), or specialized courses like Hotel Management. These advanced degrees further enhance their expertise and open doors to higher-level positions and leadership roles in the corporate world.

Program Objectives:

  1. To exhibit factual and theoretical knowledge of management in general and business in particular to critically evaluate and analyse Indian and global business environments with ability to apply learning in different contexts.
  2. Learner to imagine their role as a manager, entrepreneur and a leader in a business management context and ability to integrate with their positive contribution for the national interest first and to be a responsible global citizen.
  3. To be an effective communicator to present opinions, ideas based on critical thinking, analysis and logical reasoning.
  4. To nurture an ability to articulate a business environment with clarity and mindfulness.
  5. Exhibit ability to own roles and responsibilities with commitment, as members of multi-cultural team and communities in cross-cultural contexts and diversity management.
  6. To conduct and demonstrate professional and ethical behaviour.
  7. To develop as an effective and emotionally intelligent leader and a decision maker who has acumen to influence and motivate teams.
  8. To develop an ability to solve problems and provide solutions and facilitate informed decision making.
  9. To build research skills to cultivate an in-depth understanding of Indian and Global Business Environment

Program Outcomes:

At the end of First Year: Undergraduate Certificate in Business Administration
  1. To conceptualize and appreciate theoretical knowledge of management domain.
  2. To appreciate the importance of effective communication skills in presenting opinions and ideas.
  3. To nurture an ability to articulate a business environment.
  4. To identify a problem with the help of data and logical thinking.
At the end of Second Year: Undergraduate Diploma in Business Administration
  1. To describe the theoretical domain knowledge along with the managerial skills.
  2. To develop effective communication skills and logical thinking.
  3. To learn and demonstrate professional conduct.
  4. To appreciate the importance of group work culture.
  5. To develop an ability to innovate and creative thinking.
At the end of Third Year: Bachelor's in Business Administration (BBA)
  1. To exhibit factual and theoretical knowledge of management in general and business in particular.
  2. To critically evaluate and analyse Indian and global business environments in different contexts.
  3. To recognize their role as a manager, entrepreneur and a leader in a business management
  4. To be an effective communicator to present opinions, ideas based on critical thinking, analysis and logical reasoning.
  5. To conduct and demonstrate professional and ethical behaviour.
At the fourth Year: Bachelor in Business Administration with Honours: BBA (Honours)
  1. To exhibit factual and theoretical knowledge of management in general and business in particular to critically evaluate and analyse Indian and global business environments with ability to apply learning in different contexts.
  2. To nurture an ability to articulate a business environment with clarity and mindfulness.
  3. To exhibit ability to own roles and responsibilities with commitment, as members of multi-cultural team and communities in cross-cultural contexts and diversity management.
  4. To be an effective and emotionally intelligent leader and a decision maker who has acumen to influence and motivate teams.
  5. To develop an ability to solve problems and provide solutions and facilitate informed decision making.
  6. To promote research skills to conduct in-depth study of the understanding of Indian and Global Business Environment.